As a keen farmer, Phil Webb, who ended a 44-year tenure as an engineer at PACCAR in Melbourne this past July, says he takes into consideration the total environment of a customer when he is engaged to make design specifications or upgrades on a commercial vehicle. His role, as such, has been largely guided by working within the limitations of the customer. These, he explains, have always been constant: finances and time. “There’s no messing about for 12 months in order to come up with an idea once the contract has started,” he says. “It’s costing them money and it’s a resource cost here and at the dealership or the body installer.

All of us have restraints, yet there’s a line that goes through at a reasonable time at a reasonable impost on everyone and the most reasonable one is zero.” Much of the job for Phil, during the past four decades, has been about facilitating. The process, he says, with a slight Highlands lilt, often commences following conversations between the dealer and customer.


Article reproduced with permission from Prime Mover Magazine. Original article published in September 2019.

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